Are Social Media Parties Scams or Worthwhile?
BLOG TIPS | LESSONS

Are Social Media Parties Scams? (Plus, What Businesses Can Do Instead)

Is social media better than traditional marketing? No. Not by a long shot. Can it be a good complement to traditional marketing? Maybe. Are there potentially better ways to reach consumers? Absolutely. Let me explain. Not very long ago I discussed this very point, on Facebook (ironically), with a social media influencer from Utah. Turns…

Why I'm Quitting "Blogging"
BLOG TIPS | LIFE

Why I’m Quitting “Blogging” (As You’ve Come to Know It)

If there was a post I always dreaded and didn’t look forward to writing was the “I quit blogging” kind that comes after a blogger’s semi-long hiatus. In my case, it’s been over four months. And I honestly don’t regret it. Whenever I saw someone else write about their reasons for not blogging anymore, I…

The Definitive Guide of FTC Guidelines for Influencers
BLOG TIPS

What The New FTC Guidelines Mean for Influencers: The Definitive Guide

How many of you have read through a very lengthy post on someone’s blog or social media… only to find out at the end that it was an AD? Over the past two years, the Federal Trade Commission (FTC) has been cracking down more and more on sponsored blogland’s biggest offenders–not just those who commit…

Why Do "Influencers" Who You're Better than.. Still Do Better than You?
BLOG TIPS

Why Do “Influencers” Who You’re Better than.. Still Do Better than You?

I’m gonna be (a bit) snarky on this post, so my apologies in advance if you don’t appreciate snark. But I NEEDED to vent about an issue that’s been plaguing the blogging industry for a while. Do you ever look at someone with a huge social media following and wonder, “HOW did they get there?”…