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Are Social Media Parties Scams? (Plus, What Businesses Can Do Instead)
Is social media better than traditional marketing? No. Not by a long shot. Can it be a good complement to traditional marketing? Maybe. Are there potentially better ways to reach consumers? Absolutely. Let me explain. Not very long ago I discussed this very point, on Facebook (ironically), with a social media influencer from Utah. Turns…
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#deleteFacebook Isn’t The Answer: We Can Do MORE
UPDATE: Since posting this and implementing the tips I share on this post, I’ve gotten relatively 0 ads as I scroll through my News Feed. There’s one HUGE problem with Facebook right now, and I’m not talking about its recent privacy and data invasion issues. Or even about the fact that Zuckerberg didn’t own up…
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Why I’m Quitting “Blogging” (As You’ve Come to Know It)
If there was a post I always dreaded and didn’t look forward to writing was the “I quit blogging” kind that comes after a blogger’s semi-long hiatus. In my case, it’s been over four months. And I honestly don’t regret it. Whenever I saw someone else write about their reasons for not blogging anymore, I…
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Why SEO Is NOT Killing Your Blog
Sometimes I come across a post whose headline is so extreme (and purely intended for shock) that I MUST see what it’s about. A fellow blogger’s recent post on how SEO is allegedly killing blogs started making waves and I didn’t even have to click on it to see how wrong I knew the author…
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What The New FTC Guidelines Mean for Influencers: The Definitive Guide
How many of you have read through a very lengthy post on someone’s blog or social media… only to find out at the end that it was an AD? Over the past two years, the Federal Trade Commission (FTC) has been cracking down more and more on sponsored blogland’s biggest offenders–not just those who commit…
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Why Do “Influencers” Who You’re Better than.. Still “Do Better” than You?
I’m gonna be (a bit) snarky on this post, so my apologies in advance if you don’t appreciate snark. But I NEEDED to vent about an issue that’s been plaguing the blogging industry for a while. Do you ever look at someone with a huge social media following and wonder, “HOW did they get there?”…
