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Are Social Media Parties Scams or Worthwhile?

Are Social Media Parties Scams? (Plus, What Businesses Can Do Instead)

Is social media better than traditional marketing? No. Not by a long shot. Can it be a good complement to traditional marketing? Maybe. Are there potentially better ways to reach consumers? Absolutely. Let me explain. Not very long ago I discussed this very point, on Facebook (ironically), with a social media influencer from Utah. Turns…

Interns Are NOT Maids

I was listening to an NPR story today on internships: unpaid vs. paid, job responsibilities, and all that. The lady being interviewed said interns should be able to deal with “grunt work” like stapling, photocopying, and bringing coffee. As soon as I head that, I went, “NO THEY DON’T!”   Let me explain… I’ve been…

"Get inside your customer’s head"

People usually ask me, “Well, what’s Marketing?” “How can I begin Marketing my product?” and the ever-famous, “What are you learning at [school/that agency where you’re working with right now]?” “Can you help me?” People, Marketing is a lot of things. There’s no manual, no recipe, no nothing that appropriately defines the art and the…