Is social media better than traditional marketing? No. Not by a long shot. Can it be a good complement to traditional marketing? Maybe. Are there potentially better ways to reach consumers? Absolutely. Let me explain. Not very long ago I discussed this very point, on Facebook (ironically), with a social media influencer from Utah. Turns…
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Remember that recent scandal where a photographer who recreated an old sunscreen ad using her daughter got banned from Facebook for a day for posting that picture? Some people couldn’t have cared less about it; to them, that was just an innocent photo of a little girl’s behind meant to replicate a caricature(!!) of another little girl’s behind….
Many blog to their heart’s content about meaningless crap no one would ever, ever care about while complaining about not getting comments and/or views. Here’s the revolutionary way to remedy that.
Group giveaways: Do you love or loathe them? After a few years of being around blogland I’ve learned three things that most group giveaways do wrong AND have even come up with three things that can be corrected. Let’s start the year off right by having group giveaways that people will actually enjoy, shall we?…